Social Media Small Business Statistics [ And how it can affect your small business ]

There is very little tendency among small businesses to understand the importance of social media. On the other hand, big digital marketers work with the highest priority on social media. I wrote this article to give you a better idea of how social media can turn your small business into a big business very quickly.

Social Media Small Business Statistics [ And how it can affect your small business ]


Through this article, I will try to clear up some questions that small traders have


  • What percentage of small businesses use social media in their business?
  • How much time does a small business need to spend on social media?
  • How can social media affect small businesses?
  • Is social media really good for small businesses?
  • How effective are social media business statistics?


First I will show you some information that will answer some of the questions you may have about social media then, we’ll offer a badge round of other important social media small business statistics for your business.

What percentage of companies use social media to grow their business?

According to Statista, in 2020, 92% of at least 100 employee organizations in the United States used social media marketing forms. Clearly, this statistic is made up of who the big companies are. So why is this statistic so important for your small business?

Yes, we thought it important to show the big statistic to determine some context for our next article part.


If 92% of employees in an organization with 100+ employees use social media …

So what percentage of small businesses use social media?

A survey by BIA / Kelsey found that more than 77% of businesses use social media to market their services and brands. Now 2021 this statistic was made in 2016 However, if we compare it with “Statista” figures for the same year (89.5%) When it comes to social media marketing, small businesses are lagging behind significantly.


This means for you, your business competition is still low. Social media marketing means you can use it as a “ready-made marketplace”. Where users can get more detailed ideas about your product. And if they like it, they will share it with their friends.


Why is social media so important for new and small businesses?

An average Internet user spends 145 minutes per day on the Internet. Each, single, man

This means that a user spends more than two hours a day on the Internet, which is more than 15 percent of the time spent awake.The reason for small businesses on social media is that their customers need to spend more time there.


One thing to keep in mind, however, is that online activists do not just sit on one social media platform. They use different social media platforms. So the time they use the internet has to be shared by all the platforms So if you work targeting one or two social media platforms then don’t. You need to use all social media platforms. Because they are everywhere.

Social media has reported that users spend the following amount of time on the most popular sites.

  1. Youtube = 40 minutes
  2. Facebook = 35 minutes
  3. Snapchat = 25 minutes
  4. Instagram = 15 minutes


How much time should be spent on social media for small businesses?

A survey shared with Entrepreneurs found that 43 small businesses spend almost the entire day seven days a week on social media marketing. Spend about 6 hours Every week. communicating to customers about their service via direct messaging

However, this is not the highest priority. You need to see what your competitors are doing This is what you need to base your priorities on. If your other more important work is done due to a disaster on social media, it is really a waste of time. This is why you can hire a freelancer for marketing through social media.

Five more small business statistics to better understand the issue

Let’s take a look at some more small business statistics and discuss how they can help you organize your business.

Facebook is the best of marketing at this time, it can be called the king of marketing.

As of January 2021, Facebook is still number one in statistics. They have 2.7 billion active users worldwide and are proud of their leaders and number one position. Large industries are helpful for small businesses. This means that since Facebook already has acceptance by a large number of people, you can run your business campaign using Facebook or you can start a business through them.

YouTube is in the next position


YouTube has 2.2 billion active users. Since users spend an average of 5 minutes more on YouTube than on Facebook.So it is no less than Facebook. YouTube can be a good medium for marketing which is completely free.


According to the generation, social media also changes at different times.


The amount of money and time you spend on social media should be focused on a specific generation. It has a huge impact on social media. You should show your product specifically to a certain target audience. This will create some of your permanent customers.


  • 90% of Millennials
  • 78% of Gen Xers
  • 48% of Baby Boomers

           (source: Oberlo)

54 percent of people on social media use a product to research

Global Web Index says Today, social media not only keeps in touch with friends and family but also 54% of people do research on social media to buy the things they need. This is a huge opportunity for small businesses to be able to sell to some organic customers using social media.

Learn more about how customers spend their money on Facebook, Instagram, YouTube, or Marketplace. Do a little research on how they are buying the product of their choice from the market and how to get your product to them.

Market exposures believe that social media has had a 90 percent positive impact

According to Small Business Trends, social media can generate a lot of traffic for small businesses. It is also important to go for brand exposure as 3 to 4 percent of merchants think it is still helping to increase the number of customers which is constantly increasing.

Now is the time for you to meet your business goals using social media

The above data which I have provided. If this is difficult for you to understand. How does a small business use social media? You can read more about this topic as you increase sales.

If you want to spread your business to every home using social media then you can read my other article where I have covered where there are five tips about effective social media marketing. But how you market your business using social media depends on how important it is to you. As I said before, small businesses market their products on social media 6 hours a week.

You don’t have enough marketing time, so what do you do?

For marketing on social media, you can take the help of experienced freelancers at to avoid your time and hassle. These professionals work their lives to help small businesses like yours grow faster through effective social media marketing strategies. And provides you with a secure platform to communicate with them. 

Contact the freelancers directly here and get their advice about your business.