WordPress SEO best practices and SEO Common Mistakes

Wordpress SEO best practices and SEO Common Mistakes

If you want to know A to Z about WordPress SEO, read the whole article carefully

SEO of your website is very important to increase the traffic of your WordPress website. Unfortunately, some people avoid this subject even though they do not know it. If you are serious about increasing traffic to your website, you need to focus on WordPress SEO best practices.

In this article, I will share with you the most effective methods for WordPress SEO practice to increase your website traffic.


As you may have heard, experienced web developers say that WordPress is SEO friendly, which is why many people choose WordPress to start their blog or website.Although WordPress gives you many benefits. For example, if you do not know to code, you can start your website. You don’t need to know any coding. WordPress does this automatically. However, if you want to generate traffic to your website or bring more traffic to your website, you must have a good idea about SEO.

In this article, I will teach you how to make your website SEO-friendly and bring more organic traffic. That’s why we have to do a lot of things that I will teach you to step by step.


Let’s take a look at what you are going to learn in this article…

First of all, there is the introduction

  • What do we mean by SEO?
  • Why is SEO important for a website?

WordPress SEO Basic Ideas

  • Check the visibility of your website
  • Use SEO friendly URL structure in WordPress
  • www VS non-www

The best plugins for WordPress

  • Choosing the best WordPress plugin for your site
  • Add an XML sitemap to your site in WordPress
  • Add your site to the Google Search Console
  • Optimizing your blog posts for SEO
  • Do keyword research for your website

Learn WordPress SEO Best Practices.

  • WordPress comment customization
  • NoFollow external links in WordPress
  • Summary vs. Overview (parts)
  • Properly use categories and tags in WordPress
  • Make internal connection a habit

Speed up and protect for WordPress SEO

  • Security and protection of your WordPress site
  • Start using SSL / HTTPS
  • Optimize the speed and functionality of your site
  • Optimizing images in WordPress for SEO.


WordPress is generally SEO-friendly. But at first glance, it may seem a bit random for those who know nothing about WordPress. But don’t worry, if you read this article from beginning to end, you will get a rough idea about SEO.

What do we mean by SEO?

Wordpress seo best practices and SEO Common Mistakes

SEO is a shortcut. The full form of this is “search engine optimization” which is used by website owners to make their website easier to find by search engines. This is a strategy. This is not a trick to search engines, but to present my or your website to the search engines properly. Suppose there are many more websites like your website already. Now the search engine displays the results to the visitors through its search robot. Search engine optimization or SEO is done so that the code of your website can easily recognize the robots of that search engine and the elements of your website can easily collect that robot.

Why is SEO important for a website?

The big search engines are the biggest source of organic traffic. Google and other major search engines use some advanced algorithms to rank websites and pages in front of visitors.

But those algorithms are not as perfect as humans. They don’t have brains like humans. They are robots. Some commands work with the help of coding. So we need to optimize our website by adapting the algorithm.

So when customizing or optimizing the content of your website as useful for the algorithm. Then the algorithm will not find the content of your website. When people search for content on your website, they will not be able to present it to you. Search engines so you will miss the traffic to your website.

All website owners or their websites spend a lot of money and time on search engine optimization. To present their content to the people.

WordPress SEO Basic Ideas

SEO is not rocket science. Knowing some common techniques can make a significant difference for your website. You do not need to be an SEO expert or an IT expert to use the techniques I have described below. If you are already using WordPress then you are already familiar with these topics. So let’s get started.

Check the visibility of your website

When you first install WordPress, it has a setting where visitors cannot view your website. As long as you develop your website well people can’t see it. Because you don’t want people to see your website being developed because there won’t be enough information.

Sometimes search engines index our website by accident while customizing it. Or goes in front of ordinary visitors. This is due to an error in the settings. So I assume that the work of our website is complete, now it is time to present our website in front of the visitors. In that case, we need to check these settings to see if it is in a state to enable these settings to be presented to the visitors on our website.

Simply log in to the admin area of your WordPress site and go to the Settings >>> Reading page. 

Search Engine Visibility Settings in WordPress

You must scroll down to the ‘Search Engine Visibility’ section and make sure that the box next to ‘Discourage search engines from indexing this site is not checked.

Click the ‘Save Changes’ button to save your changes.


Use SEO friendly URL structure in WordPress

SEO-friendly URLs will look like your title keywords have your URL. For example, I have given two links below.




Just look at the URL and you will understand what this link is for. And this link or its content will be clearly understood

SEO friendly URL structure in WordPress

So what would it be like to see a link that is not SEO friendly? For example, I am giving two links





Notice that the two links are not SEO-friendly. If you look at the link, you will understand that the link has been created with some numbers that are not related to the content, but it is not clear what the link is. Use an SEO-friendly permalink structure to solve this problem by improving your chances of getting a better position in search results.


You must first login to WordPress >> Settings >> Permalinks page. Select the Post Name option, and then click the ‘Save Changes’ button to save your settings.

One thing to keep in mind is if your website is six months old or older, and if you haven’t used Permalink and don’t know about it before, don’t set up Permalink because your links are already indexed by Google if you change your link. Then the link of your website may be lost and various errors may occur so change the link only when your website can use permalink as the new permalink.

www VS non- www

If you are just starting out with your own website, you need to choose whether to use www (http://www.example.com) or -www (http://example.com) in your site URL.


Search engines treat these as two separate websites, so that means you have to choose between one and stick with it

You can set your preferences by going to Settings> General page. Add the URL of your choice in both the ‘WordPress Address’ and ‘Site Address’ fields.

www VS non- www in WordPress

But I don’t think there is any SEO benefit in using either of these two.


The best plugins for WordPress

One of the best features of WordPress is that it has plugins for almost everything. SEO Plugins and No Expectations There are thousands of SEO plugins for SEO that confuse new website development. Out of many plugins, I will suggest to you some of the best plugins. Which are free and almost everyone uses these few plugins.


Choosing the best WordPress plugin for your site

These are the three most popular plugins for WordPress website SEO at the moment

The best SEO plugin for your WordPress website

  1. Yoast SEO.
  3. Rank math SEO

You can understand how to install three plugins by reading this article.

Add an XML sitemap to your site in WordPress

An XML sitemap is a list that lists every page of your website, a link to every post, and it does the SEO plugin automatically. It does not help in ranking but search engines can easily find your website. That’s why sitemaps are so important for your website. Added a picture above for example. I will show you how to create a sitemap in another article. Make sure you create a WordPress sitemap.


Example http://example.com/sitemap_index.xml

In the next step, we will see how to submit your sitemap to Google Search Console


Add your site to the Google Search Console

Google Search Console, also known as Google Webmaster Tools, provides information to website owners about their websites. Gives the website owner a detailed idea of how many visitors have come to the website, from which country, and which pages they have visited.

Google search console

Google Webmaster Tools helps you better understand your website, such as which topics visitors clicked more, which pages attracted more visitors, and which content was better. These analyzes will help you understand what these analytics do not have on your website or what more needs to be done. Another advantage of Search Console is that if your website has an error or a problem if a visitor cannot access a page or has trouble accessing it, Google Search Console alerts you that you have a problem here. If there is any problem in understanding this, then you should try to search on YouTube. You will find many tutorials on Google Search Console. And set up your website by looking at how to set up Google Search Console step by step.

Optimizing your blog posts for SEO

Many new bloggers think that there is SEO blogging in WordPress and we don’t have to do SEO anymore. This is a misconception. Because SEO tools will only mention the points you have to do the rest of the work yourself. Because SEO tools will make your job a little easier but will not do the whole thing, you have to do it yourself. Each of the popular SEO tools gives users a special advantage by telling them where to add tags, where to add titles, where to add focus keywords.

Yoast SEO Blog post settings

SEO tools preview how your content will appear on the website before it is published. I would advise you to learn SEO with titles and permalink well. How to write descriptions. How to write descriptions. Read well. You will find thousands of such tutorials on YouTube.

Learn well and use the maximum benefits of SEO tools.


Do keyword research for your website

What is your website and what kind of services or information does your website provide? What do people write about that and search on search engines? That is the keyword. Keyword research is a bit of a chore and it is difficult to predict what the time-consuming people will search for in the search engines so detailed research is needed on this topic.


This is the work of SEO experts. Who will research all the details of your website? Will research your product. An SEO expert can help you with what people write and search for online, and analyze all the information on how visitors can easily find your product. Or you can do it yourself but it takes a lot of experience to do it

There are many types of free tools and some paid tools for researching your products and services. If you hire someone, they will probably research you through paid tools and find the best keywords for you. For which your website can achieve the goal.

Learn WordPress SEO Best Practices.

If you use the basic formulas of SEO in WordPress and use some good tools or plugins then you will be ahead of other websites. You can also work for advanced-level SEO by consulting others or doing online research. If you do not have time, you can hire an SEO expert. To take care of your website.

Properly use Tags and categories in WordPress

The advantage of a WordPress website is that you can select categories and tags according to the content of your website so that visitors can easily find the content on your site.

This makes managing your website and formatting content much easier.

Category Versus tag

Categories and tags give search engines an idea of your website and search engines can easily understand what type and type of service your website provides.

Many new website owners do not understand how to format tags and categories. Many people are confused or mistaken in arranging tags and categories correctly. To clear this up, visit your competitor’s website or other service or category websites like yours and follow their category and post tags hopefully you will understand the details.


 For example, if there is a restaurant, there will be a variety of food. If you select a category, there are three types of categories: breakfast, lunch, and dinner. Breakfast can be a lot of sub-categories. There can be many sub-categories for lunch. Dinner can be a sub-category. And search by typing sub-categories?

You can create tags with the name of your food. And you can use the name tag of each of your items. 

Properly listing categories and tags can make your user experience easier and doing so will be very helpful in ranking your website and search engines will prioritize it.

Internally link to other products or pages on your website.

Search engines give each page of your website an authority ranking number. It’s a secret. So that no one else may know it. This is determined by the number of links on your page or post, so internal linking to your page or post is very important. If you write about SEO, link your other posts or products to your post.

So make an internal link to your post whenever possible, but make sure that the link you are doing is valid because you need to do relative linking. When you write about SEO, you can link to another SEO-related post. This will help increase your page authority.


WordPress comment customization

The comments of the visitors are very important for any website. It determines whether your content is useful to the visitors or not.

However, it is important to make sure that the comments are not spamming as many website owners are streaming their bad links to the comments on your website. This needs to be handled very efficiently. Spamming can also cause you to lose or block links to your website.

Optimize WordPress Optimize Comments

If you fail to stop spamming, there are some plugins in WordPress for you that automatically work against spamming and can easily detect and block spam. However, it is also true that if there are too many comments on a post, it may take a little longer for the page to load, which can have a bad effect on ranking.

NoFollow external links in WordPress

When you link to other websites on your website, the search engines give the authority score of your website to some of those websites. This is called “link juice”. You need to make sure that when you publish a link to another website, you will “nofollow” it. This will save your “link juice”

So Adding the “Do Not Follow” feature to external links (links to websites that are not your own) prompts search engines not to follow those links. This helps you save link juice.


A simple external link looks like HTML:

<a href=”https://blog.freenin.com”>Example Website</a>

An external link to the No-Follow attribute looks like this:

<a href=”https://blog.freenin.com” rel=”nofollow”>Example Website</a>

When you add a link to your website, just click “Add” in the link option.

Speed up and protect for WordPress SEO

If your website has low speed even after proper SEO, this means that your website ranking is likely to go down if visitors do not access your website very quickly or are buffered.

I have mentioned some more reasons below. That is why your website can lose ranking due to heroism.


Security and protection of your WordPress site

Every week Google blacklists 20,000 websites for malware and 50,000 for phishing.

And when Google blacklists a website. Then it can be assumed that the website will never rank again. This means ensuring the security of your website. If your website is attacked by any spamming or hackers, your website may go down and all your efforts may be in vain. But the good news is that ensuring the security of the website’s WordPress website is not something that is very difficult. Some articles in this regard will be published very soon.

Start using SSL / HTTPS

SSL (Secure Sockets Layer) It is a technology that uses encryption with the browser and between visitors to keep both the browser and the server secure. This adds another padlock to your website’s address bar which makes your website more credible. If you sell your product online, then you need to add an SSL service to your website. Top hosting companies offer free SSL service to their customers on the website.


Optimize the speed and functionality of your site

Studies have shown that the human mind decides on something at a glance

Within seconds of a visitor entering a website, he decides whether to visit the website or leave now. This means that a visitor will have only a few seconds to present the products of your website beautifully. In the meantime, the visitor will decide whether your website is good or bad. So you have to use these few valuable seconds of the visitor. You definitely don’t want the website to be buffering this precious time.

If you want to increase the speed of your website, we have an article to increase the speed of the website, read from here

Image optimization plays an important role in WordPress SEO

The images on your website are more interesting than the text on the website. So if they are large in size or have high resolution, they may take some time to load. Which will slow down your website. So you need to make sure that every image used on your website is SEO friendly and website friendly. We have an article on how you can make images SEO and WordPress friendly. Please see the article. Another great trick is to add “alt tags” to any image or product you upload to WordPress through WordPress so that search engines can easily find your article or product. “Alt tags” are very important for SEO. It can be easily added through WordPress